Marketing, Advertising, and Social Media Compliance (4h)
The internet is rich with promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, there are plenty of ways to promote your professionalism, highlight your expertise, increase your connections, and showcase your listings.
This course looks at how you can use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—use social media and the impact on the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps
State Requirements For Michigan
Michigan State Requirement Details for Real Estate Continuing Education
Renewal Date: Every three years from date of issuance
Hours Required: 18 hours
- 6 hours – Legal Update
- 3 hours – Fair Housing
- 9 hours – Elective
Note: 2 hours of legal education courses involving statutes, rules, and court cases are required in each year of a license cycle.
*Effective 2/13/2024 all real estate professionals must complete one hour of Fair Housing in each year of the license cycle.
For those renewing within the first year of the effective date of the law, if selected for a Continuing Education Audit, the Department will take into consideration the shortened window for you to comply with the new law. For those renewing more than 1 year after the effective date of the law (after February 13, 2025), if selected for a Continuing Education Audit, the Department will use its discretion but would expect that at least one hour of this new training is completed for each license cycle year since the law went into effect.
Department of Licensing and Regulatory Affairs (LARA) - Board of Real Estate Brokers and Salespersons
Street Address: 611 W. Ottawa, Lansing MI 48933
Mailing Address: PO Box 30004, Lansing MI 48909
Telephone: 517.241.0199
Fax: 517.241.9416
Street Address: 720 N. Washington Ave., Lansing, MI 48906
Telephone: 844.642.6633